Conclusion
Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement or feelings after having perceived the service” (Bateson & Hoffman ). Service quality Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective · Zeithaml, Parasuraman, and Berry (, p) insinuate that service quality is the satisfaction of customers, or exceeding the expectations. High service quality is paramount in a business since it leads to an increase in the market share. Customers prefer services that make them feel the value of their money is achieved
Definition of quality in terms of businesses and services provision
According to Zeithaml and Bitner (), quality customer service is imperative to gain and sustain competitive advantage. Service quality differs from the quality of goods in that a service is intangible (Van der Wal, Pampallis and Bond. ). Some researchers look at perceived service quality as an attitude · The benefits of customer service improvement are customer loyalty, customer referrals, increased customer satisfaction and increased revenue. Employees who can provide good customer service will help to retain customers and grow the business. This essay was written by a fellow blogger.comted Reading Time: 9 mins Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective
Introduction
Customer satisfaction and service quality both are very important for every business. Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement or feelings after having perceived the service” (Bateson & Hoffman ). Service quality
Related Essays
· by delivering goods and services that meets with the needs and wants of consumers, they will have a positive image and will talk good about the company, but in case a company do not meet the needs or wants of the customers, it will create a negative image for the company in the mind of the customers and thus discouraging the customer to buy Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective The importance of service quality to the success of business is best concluded in this sound statement: “Excellent service is a profit strategy because it results in more new customers, more business with existing customers; fewer lost customers, more insulation from price competition, and lessen mistakes requiring reperformance of serivces
Market Share and Competition
· Zeithaml, Parasuraman, and Berry (, p) insinuate that service quality is the satisfaction of customers, or exceeding the expectations. High service quality is paramount in a business since it leads to an increase in the market share. Customers prefer services that make them feel the value of their money is achieved · The benefits of customer service improvement are customer loyalty, customer referrals, increased customer satisfaction and increased revenue. Employees who can provide good customer service will help to retain customers and grow the business. This essay was written by a fellow blogger.comted Reading Time: 9 mins Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement or feelings after having perceived the service” (Bateson & Hoffman ). Service quality
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